SYZYGY AG: Thomas Nuss is joining SYZYGY Performance as Managing Director

Bad Homburg (pta015/01.10.2024/10:24) - Together with Dr. André Vieregge, Thomas Nuss will lead the online marketing specialist within the SYZYGY GROUP.

The SYZYGY GROUP, a leading consulting and implementation partner for digital experience, has announced the appointment of Thomas Nuss as new managing director of SYZYGY Performance. Together with Dr. André Vieregge, Nuss will lead the digital media and performance marketing agency with a total of around 100 employees at its Hamburg and Munich offices from 1 November 2024. The clients whose business he will manage and grow in future include Beiersdorf, Commerzbank, Wempe, EnBW and Samsung. They will benefit from Nuss's experience.

"Thomas Nuss not only has proven expertise in the strategic development of digital marketing services, but also in-depth knowledge of data and technology skills, as well as an extensive network. The appointment of Thomas, who will be a valuable addition to our management team, marks the next step in our growth strategy,' said Frank Wolfram, CEO of the SYZYGY GROUP.

Thomas Nuss is moving to SYZYGY Performance from the Serviceplan Group, where he was most recently General Manager at Plan.Net Impact, responsible for business with companies such as IKEA and TeamViewer. Before that, he worked as Senior Partner at Future Marketing, also part of the Serviceplan Group, where he looked after clients such as Porsche and Vodafone. As CEO of Eprofessional, a performance marketing subsidiary of the Axel Springer Group, he was responsible for clients L'Oréal, Hugo Boss and Hapag Lloyd before joining the Serviceplan Group.

At SYZYGY Performance, Thomas Nuss succeeds Dirk Lanio, who is leaving the company to pursue new challenges. 'On behalf of the SYZYGY GROUP, I would like to express my sincere thanks to Dirk Lanio for his valuable contribution to the strategic integration and organisational realignment of SYZYGY Performance and wish him continued success and all the best for the future,' said Wolfram. The change comes at a time when the performance marketing market is developing rapidly due to ongoing innovations in AI. Companies that invest in predictive analytics, personalised user experiences and AI-supported automation now will benefit from this development.

The goal: personalised, data-driven marketing
Nuss is looking forward to an exciting new role: 'I see significant opportunities in the interlocking of content, data and tech in connection with performance marketing. With the existing internal expertise and new strategic partnerships, Dr. André Vieregge and I will align SYZYGY Performance even more closely with personalised, data-driven marketing,' said Nuss.

Company profile SYZYGY Performance
SYZYGY Performance ( https://www.syzygy-performance.de/ ) is the online marketing specialist within the SYZYGY GROUP. The team of 100, led by Dr. André Vieregge and Thomas Nuss, works with clients including Beiersdorf, Commerzbank, Wempe, EnBW and Samsung. SYZYGY Performance was founded in 2021 as a merger of SYZYGY Media and Catbird Seat. Its services range from media, content, MarTech and data strategies, SEA, SEO, programmatic display and video, affiliate and newsletter marketing, content and advertising material creation to data analytics and dashboarding.

(Ende)